Behind the success of C1 Partners is a team of brilliant marketers with unwavering dedication to pursuing excellence. They have developed and implemented countless campaigns that have produced millions of dollars’ worth of revenue for different clients. Our founders have vast, hands-on experience in the most competitive industries on the market, including real estate, legal, healthcare, manufacturing, construction, retail, professional services, and many more.
The founder of our team, Dan Smink, is a respected business leader who has been working in the marketing agency, medical device, and non-profit industries for nearly 20 years. He has developed and implemented countless marketing campaigns that have produced millions of dollars’ worth of revenue for different clients. Appointed by two Denver mayors to leadership roles in the community, his vision and creativity have repeatedly led to significant growth for the organizations he has led.
Our office is bursting with talent. We have highly trained and creative copywriters, editors, web designers and developers, social media managers, PPC specialists, digital strategists, and data analysts. Our staff is exclusively focused on growing the demand for our clients’ brand, products, and services. We continually push and probe to find all available ways to make our clients’ campaigns successful.
Our eyes are set on the ultimate goal, which is to provide you with the greatest ROI on your Marketing investment, while helping you be a leader in your market and enabling you to reach your business goals. With our proprietary methods, we work to dramatically reduce your cost of new customer acquisition, while increasing the leads generated from your marketing campaigns. We quickly work in synergy with you to deliver the results you want in the shortest possible time.
Meet Our Team
Dan Smink
After finishing his Master of Business Administration (MBA) in Georgetown University, Dan Smink went to Colorado. There, he founded C1 Partners after seeing the great need of small businesses for digital marketing support. He has led the strategy and marketing efforts for large healthcare providers like Centura and multinational medical device companies such as Covidien, McKesson, and Thermo Fisher.
In his most recent client-side role, Dan led Covidien’s Global Market Strategy effort for its abdominal surgery market. He found ways to expand the business from $200 million to $1 billion. His client-side experience constitutes significant work for all kinds of companies, from those with less than $1 million to those with greater than $40 billion. For all of these companies, he has led efforts to resolve his clients’ problematic business situations and return them to a state of growth.
Dan is also active in his community. He has been appointed by two separate Denver mayors to help lead the Board of Directors of local non-profit organizations. As chairman of the Mental Health Center of Denver (MHCD), a healthcare services company, Dan’s leadership and guidance helped grow the organization from $25 million to $50 million in less than three years.
Tyler Mandroian
After graduating from Arizona State University, Tyler managed the online marketing efforts of leaders in consumer retail, medical software, and commercial landscaping fields. He only recently relocated to Colorado and has brought with him the experience of working with large multi-regional companies as well as with independent start-ups. He has developed and executed online marketing strategies for dozens of small businesses in both in-house and agency environments.
Tyler designs, plans, and executes marketing strategies for business, which includes designing the creative message and developing an online presence to drive leads and sales at a profitable rate. He has a unique understanding of how to leverage the power of online marketing for small businesses. His specialty lies in crafting SEO efforts around client’s strengths to increase the relevancy and profitability of their entire marketing efforts, as well as PPC and planning and managing content for websites. He also redesigns and designs websites from the ground up.
Tyler has certifications in HubSpot Inbound Marketing, Google Analytics, and Bing Ads, as well as the following certifications in Google AdWords: Fundamentals, Search, Display, Video, Shopping, and Mobile Advertising.
Rodney Marcy
Rodney joined C1 Partners in January 2019 with a passion for helping start-up and small businesses grow. His focus is developing a network of national partners and deep relationships with firms seeking exponential growth for their portfolio companies.
With over 30 years of leadership experience in sales, marketing, and business development, his experience includes consumer products and medical devices. Rodney has held commercial roles in multi-national corporations, such as Procter & Gamble, Johnson & Johnson, and Covidien, LLC, along with four start-up companies with two successful exits. Most-notably, Rodney led the launch of minimally invasive surgery for women's healthcare and surgical products with a combined market valuation of exceeding $3.8 billion today.
Rodney is a volunteer mentor for graduate-level students in the McNeil Center for Entrepreneurship & Innovation at the Colorado School of Mines. He completed his undergraduate studies in marketing at Washington State University and completed the Johnson & Johnson Advanced Management Program at Northwestern University.
Regan Morton
Regan graduated with a Bachelor's of Journalism from the University of Missouri, where she studied Strategic Communications. Armed with expertise in Public Relations and Content Management, Regan went on to serve small and mid-sized businesses. With a laser-focus on achieving short and long-term business objectives, she carefully crafts and executes comprehensive marketing initiatives that get brands in front of the right buyers.
Working across industries, Regan has honed a healthy respect for data. She collects, analyzes, and leverages granular information to align innovative, digital marketing tactics with consumer behavior to drive meaningful results and measurable ROI.
When she's not optimizing online experiences, Regan spends her free time teaching young athletes cartwheels and confidence by coaching and judging gymnastics.
