Digital Marketing Blog

5 Outdated SEO Tactics to Avoid in 2021

SEO is a good practice with a bad reputation. Just think back to the look on your face every time you get an email or automated LinkedIn message from someone that’s promising to optimize your SEO and boost your business in search results. It’s a grimace, right? That’s because too many people and businesses have […]

marketing-strategy

9 Ways to Measure Digital Marketing Success

Measuring digital advertising effectiveness can prove tricky for any business. Before engaging in any marketing strategy, a business should establish the digital marketing metrics it will use to assess whether it succeeded in achieving its goals. The metric that works best for your brand will depend on your unique campaigns, media, and objectives. You could […]

Google AMP

7 Steps to Set up a Google Ads Campaign

Trying to build a business on the internet without using Google Ads is a bit unbelievable. According to techjury.net, there are over 50.5 billion web pages and over 200 million active websites worldwide. The only way somebody is going to find your website is to develop great content and advertise. You need to tell your […]

What is Technical SEO & Why is it Important?

It is 2021. Attention spans are at an all-time low, and with that, marketers must ensure that their technical SEO is top of the line. If fickle attention spans are not coddled by fast speeds, frustrations rise and it’s “on to the next.” Think of it like dating: it is all about the first impression. […]

How Important is Site Speed for SEO?

I want it now! In the age of instant gratification, most website visitors demand information at their fingertips in a split second or they move on to a website that can deliver what they want quickly and efficiently. Nearly 70% of consumers say that page speed impacts their inclination to make a purchase and that […]

3 Reasons to Start SEO Now vs. Later

Search engine optimization, commonly referred to as SEO, is a rather complicated procedure that helps to make sure that your website is working as hard as it can. Simply put, SEO helps your website gain organic traffic. SEO works to improve a website’s ranking in search engine results by identifying keywords and phrases that are […]

Online Leads Falling Flat? 3 Tips for Connecting Your Marketing and Sales Processes

In online business, both marketing and sales have important roles throughout the customer lifecycle. Described as a buyer funnel, each portion of the funnel (top, middle, and bottom) is either the responsibility of sales, the responsibility of marketing, or the shared responsibility of both teams. The middle of the funnel, where marketing and sales or […]

Here are the Top 5 Myths About Google Ads

Today it seems like everything in the business landscape is driven by technology. Google’s advertising platform, launched over twenty years ago, has the ability to make your business soar or plummet. The internet is replete with myths about Google Ads. As a result, many entrepreneurs don’t capitalize on the potential of their own brand, unnecessarily […]

Google Goes All-In on User Experience with New Page Experience Update

It’s no surprise to marketers and website developers that Google is extremely interested in the reader experience. Over the past few years, Google has put increasing emphasis on quick page load speeds, quality of content and time on page — all key metrics that lead to searchers finding relevant and high-quality information. After a 2018 […]

7 Ways to Optimize Your Website for Local SEO

Wouldn’t you love to have a steady stream of customers flowing through the doors of your local business? If so, then you need to boost your knowledge of local SEO practices! Optimizing the visibility of your local business doesn’t happen without some time, effort and energy on your part. Every time someone in your area […]