Category: Digital Marketing

Making the Most of Google’s Knowledge Graph

Google has been growing steadily in the past few months, and in all fronts. Just recently, the company completed a restructuring of their organization to improve development in their various departments. It has also been churning out update after update for various algorithms to improve user experience. What many of you probably don’t know is […]

Is There Really Something “Sketchy” About Google’s AMP Project?

Unless an asteroid hits the Earth before February 2016, there’s no stopping the integration of AMP (Accelerated Mobile Pages) with Google Search. Word is out that the leading search engine plans to begin sending traffic to webpages in this format early next year, which means those who adopt it may gain a bit of ranking […]

Google: Search Engine, Calculator, and Broker

To say Google has made our lives easier over the past years is an understatement. The phrase “To Google” has caught on so much that the company is worried about losing trademark rights. From improved image search to advanced online tools, each innovation has greatly enhanced the experience of search and apparently – preparing for […]

Google Now Sends Warnings to Webmasters About SSL/TSL Problems

Security has always been a top priority for Google, be it for their company and services, or for users. The company invests a lot to ensure they are using industry-leading security, such as having strong HTTPS encryption by default. By the look of things, that commitment to security is only seen to get stronger, as […]

Is Google Now Smart Enough to Crawl Pure Ajax Pages?

Crawling Ajax has always been a tricky act that Google finds hard to perform. The difficulty stems from the very nature of this method—JavaScript. Because Ajax uses JavaScript to talk to the web server to render the page as it interacts with the user, Googlebot can easily access all the HTML content. In 2009, the […]

Webmasters, Beware: Google Now Looks Closer at Deceitful Mobile Redirects

Imagine yourself searching for a local plumber. You look it up on Google to get hold of someone nearest your home to fix your pipes ASAP. The results are out, but after clicking the first site, you find yourself staring at a catalog of modern sinks. You go back, click the next one, then a […]

What’s Taking So Long? Why Page Speed Matters Today More than Ever

Have you taken time to see how long it takes for pages on your website to load? If it is something you have not given much thought, you might want to start doing so. Have you wondered how fast your pages need to load to provide the ideal level of service to your visitors? Well, […]

Aggressive Hacked Spam Targeting with Google Algorithm Changes

We know that losing control of our website via hacking is never a good experience. And with algorithm changes under way, it may get a little more complicated ranking-wise. Google announced recently that they’re rolling out a series of changes to their search algorithm that “aggressively” targets hacked spam in search engine results pages. In […]

First a Phantom, Now a Zombie: Is Google Still Making Algorithm Changes?

The SEO industry is a strange place to make a living, since drastic changes can happen at the drop of the hat. Flexibility and creativity are essential qualities that every member of an SEO team should have if the reseller is to survive. But even the quickest thinker in the world needs to have some […]

google adwords birthday

Happy Birthday, AdWords: Google’s Search Cash Cow Turns 15

AdWords, the very system that transformed the once scrappy Google into a 400 billion-dollar giant, marks its 15th anniversary this week. It has been 15 years since Google officially launched this funky auction system for selling Internet ads after a month-long beta in 2000. Before, it was first launched as a desktop advertising toolwith roughly […]