Semantic Search: How to Turn Unstructured Data into a Structured One
Did you know that 80% of the world’s data is unstructured? Transforming or optimizing unstructured data helps Google understand your content better. What does this really mean? Read on to find out. According to Search Engine Land, any data that has not been organized or classified according to any sort of pre-defined data model is […]
March 23, 2016
The Power of Related Topics and Semantically Connected Keywords
Keyword research is an important part of your content marketing and search engine optimization process. But there is one strategy that iscommonly associated with this, but is a completely different – finding related topics and semantically connected keywords. Google is getting smarter every day. The search giant keeps altering its processes and algorithms to provide […]
March 18, 2016
Link Building in 2016: What Marketers Need to Know
Link building is by far one of the most overwhelming jobs for SEO specialists and digital marketers. There are many resources telling you what to do and what not. For an average person, link building is a complex and challenging way to boost online presence and search rankings. But experts advise marketers not to fear […]
March 14, 2016
Google’s New Webmaster Blog Warning: What We’ve Learned So Far
It’s true that obtaining links, organic or inorganic, is an effective way to improve search rankings. This is why many companies send free products to bloggers in exchange for links to their website, social media accounts, or any other pages associated with them. This is a win-win situation for both the bloggers and the sponsors, […]
March 11, 2016
Google AMP: How Does This Affect Content Marketing?
Have you ever come across an article on the Web that features a tiny lightning bolt at the top corner? Did you notice how fast the page loads and how easy it is to navigate? Many publishers and business owners already know about it, but some others have no idea what it is and what […]
March 4, 2016
Panda 101: Key Takeaways about The Google Panda Algo
The Google Panda, one of Google’s most important spam-fighting algorithms, has been around for half a decade now, and it has been the subject of more headlines than any other Google algorithm. At the start of this year, Google surprised marketers, webmasters, site owners, and even search engine optimization companies with updates about this algorithm […]
February 29, 2016
“Follow” or “Nofollow”? When to Use Which and How to Make the Most of It
Back in 2005, Google, Yahoo, and Microsoft created the “nofollow” tag to fight blog comment spamming, which started when SEO specialists took advantage of the fact that search engines recognize links as “votes”. This move has changed the way SEO specialists understand link building, and helped them align linking strategies with the guidelines of search […]
February 19, 2016
Is Apple Launching Its Own Version of Street View?
Google Maps is one of the most useful and widely used programs today. And what has set it apart from its competitors? Its Street View feature. This year, Google is partnering with the National Park Service, which is celebrating its 100th birthday. Google is said to bring more of its parks into Google Street View, […]
February 8, 2016
Welcome to The Core, Panda: What We’ve Learned from Google’s Big Roll Out
The SEO community made some noise in January, and it’s very loud. Many SEO specialists panicked, while some just got confused about one of Google’s biggest rollout – it has integrated Panda into its core algorithm. We know what you’re thinking, and you’re right. This rollout is somewhat confusing and misleading. In fact, it has […]
February 5, 2016
Return of the Cutts
Many of you may be wondering why we haven’t said anything in the past few weeks about arguably the biggest SEO event in the industry’s recent history. The reason for that is simple – nobody knew what the heck was going on. Theories, explanations, and hypotheses were flying in from left and right, while Google […]
February 1, 2016