Category: Uncategorized

9 Site Speed Boosts You Can Implement Today

Slow and steady doesn’t always win the race, and patience is not always a virtue—at least not when it comes to site performance and page speed. In fact, just a one second delay in website load time results in: 7% less conversions 11% fewer visits 16% dip in customer satisfaction And with Google’s mobile-first index […]

Tips & Tricks on Increasing Your Site Speed Score

It’s no secret that page loading speed is a critical factor in website ranking. Users have very little patience for web pages that take too long to load. If it takes more than three seconds, the user will most likely abandon the page and proceed to the next entry in the search results page. Google […]

How Google’s New Mobile Algorithm Impacts Your SEO Results

Back in 2016, Google shared its plan to make search index operations more mobile-friendly. It had the intention of eventually using the mobile version of websites for indexing purposes. Almost two years later, the search engine giant announced the rollout of its mobile-first index. The mobile-first index, announced on March 26, is an algorithm update […]

The Top 10 YouTube Optimization Tricks for Better Video SEO

Three-thirds of the population are visual learners, says the Social Science Research Network. The brain processes visual information 60,000 faster than text. It’s no surprise then that, following the explosion of mobile devices and video streaming technologies, people now spend more time consuming video content. Jumping from four minutes in 2011 to 30 minutes in […]

SEO Trends that are Shaping Search Engine Optimization in 2018

If there’s anything we’ve learned so far, it’s that SEO is by no means a static industry. It’s dynamic, ever-changing, ever-evolving. Google rolls out big changes each year, and while some updates are more significant than others, each one makes a difference in how we approach SEO. Staying on top of key trends allows you […]

Why You Need to Perform an SEM Audit and How to Do It

Search engine marketing (SEM), or paid search, has leveled the playing field for businesses, allowing small players to compete with larger, well-known brands. Advertisers prefer SEM because it is easy to set up and manage, but mostly because it quickly builds traffic. Because this advertising model heavily relies on search engines, the most popular platforms […]

Facebook 360: How to Leverage This Feature for Better Search Marketing | C1 Partners

It’s 2017. Snapchat is on the rise. Artificial intelligence is pointing to a brave new world. And mobile devices are forging on-the-go consumerism. But the classics are not to be overlooked—such as Facebook, which deserves credit for constantly innovating and reinventing itself to some degree. Among the social media giant’s most recent innovations is the […]

The Golden Age of AI: Optimizing for RankBrain in 2017 and Beyond

RankBrain, a machine learning technology, has already entered the game of search as we know it. This technology is now responsible for the majority of Google search results. While the average user hasn’t noticed anything different, just yet, the move to RankBrain will make the web an easier and better place to search, according to […]

How AI is Changing the SEO Landscape

TITLE: Artificial Intelligence: How It’s Changing SEO in 2017 Will 2017 be the year that computers and artificial intelligence finally outsmart the human brain? Perhaps. Computers are becoming smarter, they’re able to understand our language, and learn from experience. They can now exhibit behavior that’s nearly equivalent or indistinguishable from man. They have accelerated nearly […]

7 Essential Tips to Strengthen Your Keyword Research

In terms of gaining the type of online recognition that your business needs to stand out, you’d still be hard pressed to find something more important than SEO. Remember that as of 2016, an incredible 93% of ALL online experiences still begin with a search engine. One of your potential customers sits down at their […]