Mobile Marketing is here to stay and it’s just like Ken Kesey first said: “Now, you’re either on the bus or you’re off the bus!” Getting on the mobile marketing bus is a relevant and wise choice for businesses. Did you know that:
- 86% of mobile internet users are using their devices while watching TV?
- 50% of all local business searches are performed on mobile devices?
- There are over 1 trillion text messages sent annually?
Mobile Marketing For Small Businesses
With our world getting smaller and more globally connected, digital marketing is becoming the vanguard of getting the word out about local business. Easier said than done, right? Well, it actually is easier DONE than said when you have the right knowledge, people, support, resources, and technology.
Once you make the decision to go mobile, you’ve already taken that important first step. Mobile marketing services are the perfect platform for small and medium B2B businesses. Making Mobile marketing part of your total marketing mix requires a little ingenuity, a little time, and a little effort.
Here are 5 ideas for jump-starting your local business mobile marketing efforts:
1) Make sure your site is mobile-friendly
Mobile web sites look different than desktop or laptop sites. Mobile phone marketing requires speedier downloads and easy direct links to your mobile web site.
2) Text Messaging gets responses
Because of the high response rate to text messages, SMS marketing should be integral part of your mobile web strategy. Keep in mind that customers often bear the cost of text messaging, so be sure to know if it matters to them.
3) Third Party Mobile Apps
Take advantage of third party mobile apps like Yelp and Google Maps. In addition, third party social media apps like Twitter and LinkedIn are great for helping to communicate with customers.
4) Build your own mobile app
If budget is a consideration, there are a number of mobile marketing sites which can direct you to free apps for creating your own custom business app. Try 30+ Tools for Building Mobile Apps
5) Mobile commerce made easy
In the U.S. alone, people now use their phones to pay for coffee or gas or find valuable coupons for the products they love. Look for ways to build mobile commerce functions into your mobile web strategy. Plus, it enhances your online presence and Klout score.
Now Get Started With Mobile Marketing
Now, you can see how easy it is to get on the mobile marketing bus. With a little creativity and the right knowledge, you will soon find yourself using your mobile app for business, improving it, and loving the simplicity of bringing consumers to your door. All with the touch of a button.