Digital Marketing Blog

Content is King

According to one recent study, a full 93% of online experiences that consumers have with a brand still begin the exact same way: via a search engine like Google. Likewise, the same source revealed that about 70% of the links that search users click on are organic. This means that most of the time, people […]

What are Modern and Future Customers Looking for in Web Design?

The truth is, digital marketing is a pain to perfect. The digital marketing landscape changes so fast that professionals in the industry barely have any time to catch their breath before an update springs up from out of nowhere. This is why it’s important to future-proof your website and align it with your marketing campaign. […]

How Google’s Proximity Signals Change Your Local SEO Results

It’s always been a challenge for small, local businesses to stand out. There’s competition everywhere, and the big guns won’t hesitate to steal the spotlight. Even if you actually do better than established brands, your lack of funds and resources to promote your name pushes your business even further behind. Add to that the rise […]

Local SEO – New Rules Businesses and Home Services Need to Know

In 2015, Google started beta testing their Google Home Services Ads program. This program works by making it easier for local businesses and home service providers in select parts of the country to attract new customers. Fast forward to present, Google’s Home Services Beta Test is now beyond its initial test phase. The pilot program […]

9 Site Speed Boosts You Can Implement Today

Slow and steady doesn’t always win the race, and patience is not always a virtue—at least not when it comes to site performance and page speed. In fact, just a one second delay in website load time results in: 7% less conversions 11% fewer visits 16% dip in customer satisfaction And with Google’s mobile-first index […]

Tips & Tricks on Increasing Your Site Speed Score

It’s no secret that page loading speed is a critical factor in website ranking. Users have very little patience for web pages that take too long to load. If it takes more than three seconds, the user will most likely abandon the page and proceed to the next entry in the search results page. Google […]

How Google’s New Mobile Algorithm Impacts Your SEO Results

Back in 2016, Google shared its plan to make search index operations more mobile-friendly. It had the intention of eventually using the mobile version of websites for indexing purposes. Almost two years later, the search engine giant announced the rollout of its mobile-first index. The mobile-first index, announced on March 26, is an algorithm update […]

How the Mobile SERP has Changed the SEO Landscape

Towards the end of 2016, Google announced what many in the SEO community had suspected for quite some time: the company uses a separate index dedicated to mobile search, and it plans to adopt the algorithm for desktop search soon. Although the move is unsurprising (after all, over 60% of search happens on mobile devices), […]

The Top 10 YouTube Optimization Tricks for Better Video SEO

Three-thirds of the population are visual learners, says the Social Science Research Network. The brain processes visual information 60,000 faster than text. It’s no surprise then that, following the explosion of mobile devices and video streaming technologies, people now spend more time consuming video content. Jumping from four minutes in 2011 to 30 minutes in […]

SEO Trends that are Shaping Search Engine Optimization in 2018

If there’s anything we’ve learned so far, it’s that SEO is by no means a static industry. It’s dynamic, ever-changing, ever-evolving. Google rolls out big changes each year, and while some updates are more significant than others, each one makes a difference in how we approach SEO. Staying on top of key trends allows you […]