Digital Marketing Blog

Online Leads Falling Flat? 3 Tips for Connecting Your Marketing and Sales Processes

In online business, both marketing and sales have important roles throughout the customer lifecycle. Described as a buyer funnel, each portion of the funnel (top, middle, and bottom) is either the responsibility of sales, the responsibility of marketing, or the shared responsibility of both teams. The middle of the funnel, where marketing and sales or […]

Here are the Top 5 Myths About Google Ads

Today it seems like everything in the business landscape is driven by technology. Google’s advertising platform, launched over twenty years ago, has the ability to make your business soar or plummet. The internet is replete with myths about Google Ads. As a result, many entrepreneurs don’t capitalize on the potential of their own brand, unnecessarily […]

Google Goes All-In on User Experience with New Page Experience Update

It’s no surprise to marketers and website developers that Google is extremely interested in the reader experience. Over the past few years, Google has put increasing emphasis on quick page load speeds, quality of content and time on page — all key metrics that lead to searchers finding relevant and high-quality information. After a 2018 […]

7 Ways to Optimize Your Website for Local SEO

Wouldn’t you love to have a steady stream of customers flowing through the doors of your local business? If so, then you need to boost your knowledge of local SEO practices! Optimizing the visibility of your local business doesn’t happen without some time, effort and energy on your part. Every time someone in your area […]

Content is King

According to one recent study, a full 93% of online experiences that consumers have with a brand still begin the exact same way: via a search engine like Google. Likewise, the same source revealed that about 70% of the links that search users click on are organic. This means that most of the time, people […]

What are Modern and Future Customers Looking for in Web Design?

The truth is, digital marketing is a pain to perfect. The digital marketing landscape changes so fast that professionals in the industry barely have any time to catch their breath before an update springs up from out of nowhere. This is why it’s important to future-proof your website and align it with your marketing campaign. […]

How Google’s Proximity Signals Change Your Local SEO Results

It’s always been a challenge for small, local businesses to stand out. There’s competition everywhere, and the big guns won’t hesitate to steal the spotlight. Even if you actually do better than established brands, your lack of funds and resources to promote your name pushes your business even further behind. Add to that the rise […]

Local SEO – New Rules Businesses and Home Services Need to Know

In 2015, Google started beta testing their Google Home Services Ads program. This program works by making it easier for local businesses and home service providers in select parts of the country to attract new customers. Fast forward to present, Google’s Home Services Beta Test is now beyond its initial test phase. The pilot program […]

9 Site Speed Boosts You Can Implement Today

Slow and steady doesn’t always win the race, and patience is not always a virtue—at least not when it comes to site performance and page speed. In fact, just a one second delay in website load time results in: 7% less conversions 11% fewer visits 16% dip in customer satisfaction And with Google’s mobile-first index […]

Tips & Tricks on Increasing Your Site Speed Score

It’s no secret that page loading speed is a critical factor in website ranking. Users have very little patience for web pages that take too long to load. If it takes more than three seconds, the user will most likely abandon the page and proceed to the next entry in the search results page. Google […]