Digital Marketing Blog

The Dominance of Google Mobile’s Paid Search Clicks

Google still holds the crown in paid search advertising. The new 2016 Digital Marketing Report by Merkle revealed that the search giant currently leads the industry, and it’s mainly due to the continuous growth in mobile usage. According to the report, Google still dominates paid search clicks in the first quarter (Q1) of 2016, with […]

Key Components of a Successful Startup or … How Choozle Grew Over 600% in 2015!

We are excited to announce our upcoming Meetup from 4:30 to 6:30-ish next Tuesday at INDUSTRY!.  Our speaker will be Andrew Fisher, the CEO of Choozle, a venture backed startup in the Ad Tech industry. Click for Event Registration Choozle is a high-growth, advertising software company based in Denver, Colorado. Riding on 610% growth in 2015, the […]

Seeing Green and Purple? You’re Not Sick, Those are Just Ad Labels

A few weeks ago, there were small murmurs in PPC circles about a minute change in the AdWords presentation that may have flown under most people’s radars. The ad labels that accompanied search results at the top of the page that used to be yellow – are now green! Before April 14, when reports of […]

Getting Into Google News: List Your Website and Get Noticed!

Have you ever tried looking for breaking stories and headlines on Google News? It seems more and more businesses are realizing the potential of this popular news search segment from Google. If you haven’t listed your website on Google News, it’s time to do so. Let’s discuss the guidelines and reasons for adding your site, […]

Off Page 101: Understanding Topical Trust Flow

If you’re up to speed, then you may have heard that Google officially shut down PageRank from the public on April 18, 2016. This means webmasters will no longer have access to their PageRank score. When PageRank was introduced to the public some years ago, it became the metric used to assess the overall relevance […]

SEO in 2016: Top 7 SEO Strategies That Will Take You to the #1 Spot

SEO is the epitome of change. What’s relevant and useful several years ago may be just a thing of the past now. Fortunately, not all of those SEO trends and techniques are cliché and useless these days. Most of them are still relevant, while others got a great boost and made it to the top […]

Google Panel Search: What The New Feature Means for Businesses

Let’s just start by saying that we have all typed our names on the Google search bar at some point. Sometimes, we’ve Googled our brands. If you’ve Googled your company name recently, you’ve probably seen the Knowledge Graph at work at the right side of the search results page. Recently, frequent Google users may have […]

GA Just Got Better: Rise of Google Analytics 360 Suite

Digital marketers have been reaping the benefits offered by Google Analytics for many years. This time, it seems the famous platform just got better. Google recently unveiled Google Analytics 360 Suite, a new package that includes tools specifically designed for enterprise-level companies. The goal is to create a more comprehensive platform that will simplify the […]

Semantic Search: How to Turn Unstructured Data into a Structured One

Did you know that 80% of the world’s data is unstructured? Transforming or optimizing unstructured data helps Google understand your content better. What does this really mean? Read on to find out. According to Search Engine Land, any data that has not been organized or classified according to any sort of pre-defined data model is […]

The Power of Related Topics and Semantically Connected Keywords

Keyword research is an important part of your content marketing and search engine optimization process. But there is one strategy that iscommonly associated with this, but is a completely different – finding related topics and semantically connected keywords. Google is getting smarter every day. The search giant keeps altering its processes and algorithms to provide […]