Tag: Digital Marketing

Local SEO: An Indispensable Tool for Small-to-Medium Businesses

Local SEO is a Google favorite. Over the years, the search engine giant has shown increasing favor toward smaller, newer local businesses, giving them the tools they need to perform well in the local search (e.g. Analytics and Search Console) landscape. The latest algorithm updates focus on giving searchers relevant results, as well; and a […]

Omni-Channel Marketing: A Seamless and Consistent Experience

Both multi and Omni-channel marketing strategies acknowledge the evolving purchasing process and incorporates the various channels consumers use to interact with companies (i.e. mobile and online). But, there is a difference between the two. We can make plenty of analogies and examples to help explain how Omni-marketing strategies work. Most people would compare it to […]

Offsite SEO and Social Media

Off-Site Search Engine Optimization So you’ve got your keywords, you’ve optimized your site, you’ve decided to build content on your site, now we’re going to try and look at what you can do from off the site that’s going to help your ranking. When you look at search engine result page that we talked about […]