CTA Type: PPC - Steps

Objective & Ad Campaign Review

Many agencies fail to perform in-depth analysis of how ROI is achieved in a business before prescribing solutions to accounts. We’ve learned how important aligning accounts and campaigns to a business is, and perform this analysis before you ever sign a contract.

Opportunity Review

Utilizing third party tools like SEMRush, Moz, Ahrefs, and Google’s own Keyword Research Tool, we apply the learnings in step 1 to our internally developed financial model to assess, conservatively, the potential value of a paid campaign – good or bad. 


SOW Generation

If step 2 proves a profitable opportunity based on your objectives, we lay out the steps needed to apply industry tactics to a strategy designed around your business needs, and show you exactly what it will take to get there.

Business Review

We discuss your desires, challenges, and steps you’ve taken to get there that have or haven’t worked. Just like your doctor performing a check-up, we’re going to ask a lot of vital questions about the health of your business

Revenue Forecast

We take the information from the business review, and utilizing a suite of technical tools, expertise, and experience, we forecast what your revenue opportunity is with a digital marketing campaign, and what it will take for you to see success.


12 Month Plan

We lay out a 12 month plan to start achieving your goals – even if you decide we’re not the best partner for your company, you will receive a 12 month plan that is capable of achieving your results – either with us or on your own.