What Is Display Advertising?
In terms of marketing, so much of your success will ultimately come down to getting the right message in front of the right person at the right time. However, many people fail to realize that while the message itself is important – how that message is delivered is equally so. The way someone first encounters your marketing collateral will go a long way towards shaping their opinion about the relationship they’re about to form. It also matters when in the buyer’s lifecycle they encounter that message for the first time.
The Power Of Display Advertising
Did you know that as of 2017,
Rich Media Elements
To say that the marketing landscape has changed in recent years is something of an understatement – particularly when you consider the affect that the release of Apple’s iPhone and the smartphone revolution has had on the entire industry.
Throughout all of this, display advertising hasn’t just remained one of the best ways to get your brand in front of the eyes of as many viewers as possible – it has actually gotten better over time!
The Art Of Display Advertising
Yet at the same time, display advertising remains every bit as much an art as it is a science. It’s important to think of it like a tool, the same way you might think of something like a hammer. Just because you have a hammer doesn’t mean that you have the skills necessary to build that shed in your backyard that you’ve always wanted – you can still use it improperly, you can still lack the necessary expertise, etc. However, it’s an excellent start – provided that you partner with the right team to help align your technology and your technique with your long-term objectives, that is.
Part of success in terms of display advertising involves knowing which segments of your audience will be receptive to which of the techniques you have available to you given the circumstances. As you can see, display advertising gives you a great deal to choose from:
This is another one of the many, many reasons why partnering with the right digital advertising agency that understands your business is so important – they can also use data and analytics to help you understand your audience in a more deeper way than ever before. This totally eliminates guesswork from the equation, making the goal of getting the “right message in the right form in front of the right people at the right time” easier than ever.
The C1 Partners Approach
Based out of beautiful Denver, Colorado, C1 Partners is a digital marketing company dedicated to helping small and medium-sized businesses just like yours succeed via state-of-the-art marketing strategies. In addition to display advertising and Google Display Ad services, we also offer SEO, PPC (pay per click), social media marketing, lead nurturing and so much more.
If you have any additional questions about our display advertising services, or if you’d like to sit down and speak to someone about your own goals in a little more detail, please don’t delay – contact us today.