Nearly anyone who is in marketing has advertised to “drive awareness” without really being able to quantify precisely who we’re targeting and exactly how that audience perceives that message. In fact, most marketing has been done this way until the advent of programmatic advertising.
If you’re still using a shotgun approach to find a needle in a haystack you may be wasting thousands of dollars getting in front of people who will never buy from you. What if there was a way to pinpoint only your exact target market and serve them the exact message they need to hear?
With our years of experience in traditional marketing in business, we’ve seen companies waste thousands and thousands of dollars in inefficient awareness building and audience targeting that just doesn’t make sense to their business goals. Where traditional media has failed to give us the kind of data we need to truly understand our investment, programmatic advertising excels. More data was created between 2015 and 2019 than ever before in all of human history – we have learned how to harness this information to deliver the right messages to the right people
How do you get started?
Marketing & Audience Review
No marketing campaign, tactic, or strategy can be successful without an understanding of your customers, their needs, and how your business serves them. Through this lens, we look at prior efforts and how they meet industry best practices.
Whether the objectives are awareness or activity based, we can all agree that the goal of spending money on outbound marketing is to generate revenue from new customers. We show you the potential effects and benefits from your investment.
We’re in the business of creation and optimization of sales funnels, and the SOW allows us to prescribe exactly what you need, with as little or as much support from us required, to impact your revenue and achieve your goals.
Learn how we find your dream customers
For businesses selling exclusively into an enterprise-level field of potential clients only have so many potential customers, most marketing agencies fail to execute tactics that embraces this fact rather than trying to run from the challenges it presents. This client, a firm of implementation experts for a specific enterprise-level platform, was able to leverage our capabilities and target different messaging to various stakeholders in their target companies. This has resulted in trackable chat activity that is reducing their key challenge – a lengthy sales cycle – by changing conversations from how to work with their services, not why.Enterprise Business Solution Provider
Breaking into – and advertising on Google for – the makeup and cosmetic industry is a challenge with highly specific needs and requirements in outreach, messaging, and verbiage. Navigating the waters of FDA and government mandated best practices, C1 was able to develop a campaign that outperformed previous efforts at an unforeseeable rate. This client regularly failed to reach monthly conversion objectives – C1’s campaign achieved this figure in less than 48 hours after launch – and for 10% of the allotted budget.Beauty & Makeup Supply
Many companies have a ‘dream list’ of clients they’d like to work with, born out of both current sales efforts and future potential ones. This client’s industry is challenged a long education cycle and numerous “free” alternatives to their robust SAAS platform. Leveraging our messaging tactics, prior branding efforts, and dutiful exploration of available data segments, C1 was able to develop a direct marketing campaign to companies on their dream list and those in similar positions in the buying cycle. The client now enjoys a higher close rate as potential clients are educated along the way with ads and content that resonate with their specific challengesSAAS IT Provider
Schedule a time to talk to us about your goals, and we’ll show you how to get there.
How Does C1 Help Turn Awareness into Action?
With your input, we can target a specific “hit list” of businesses or customers that make up your dream accounts. Just give us the parameters, and we can launch your brand at exactly the right person at exactly the right time.
Find the Right People
With programmatic advertising, we have huge power to target the exact type of person who is interested in your product based on demographic and psychographic information. This way, you can focus your messaging on more of the right people.
For trade shows and specific events, we can target a venue by its geography and IP address. This allows us to get ultra-specific when your audience is altogether in one place and reduces consts on direct mail trade show advertising or other traditional means.
We’re business people first, and that’s what makes our approach different in how:
- We align with our customers
- We develop modeling that ties keywords to shared goals and KPI’s before you ever sign a contract
- We create a highly-specific creative that laser focuses your message to the right viewer
- We have detailed, specific sets of data that provide us with more information about who we are reaching than was ever possible before
- You get comprehensive reporting that enables you to make the right decisions about your advertising spend in business endeavors
If you want to get a programmatic advertising solution in the next 90 days, you want to get started now!
Fill out this form to set up a consultation.