SAAS IT Provider

Many companies have a ‘dream list’ of clients they’d like to work with, born out of both current sales efforts and future potential ones. This client’s industry is challenged a long education cycle and numerous “free” alternatives to their robust SAAS platform. Leveraging our messaging tactics, prior branding efforts, and dutiful exploration of available data segments, C1 was able to develop a direct marketing campaign to companies on their dream list and those in similar positions in the buying cycle. The client now enjoys a higher close rate as potential clients are educated along the way with ads and content that resonate with their specific challenges