Ski & Snowboard Retail Chain

A local company with national aspirations, we developed a paid search marketing campaign for a retail chain of ski and snowboard equipment and apparel that leveraged their unique relationships with their vendors and emphasized only the most profitable segments of their product offering. This has allowed the client to further develop their customer base outside of their home state to the entire US, competing and outperforming the likes of REI and Backcountry.com. They’ve gone from no online sales to over $500K per season, and the profitability we’ve achieved is repeatable many times over.